Kerry Reverzani


Business Efficiency Consultant

PeopleTray Blog


Posted on 6 May, 2017 at 4:40

 What is a CRM?

First up the acronym CRM stands for Customer Relationship Management.

In essence a CRM is a database used to store information about your customers.

A CRM isn’t about building a list of contacts from a stack of business cards you’ve collected.

You should use a CRM to create a complete profile of the Companies and Contacts you deal with.

Collect as much information about your contacts as you can. Notes and comments from your communications can be stored in the profile. As well as professional information, include personal information like partner’s names, children and interests.

Having comprehensive information can help you form and maintain stronger relationships.

A CRM is a well-used sales and marketing tool with features to track and forecast sales.

Lead management is a feature of a CRM used to record the fresh information quickly into the system without the need to include all the company or contact details. Leads can be given a status and managed until converted to a customer.

Why do I need a CRM?

In order to build and maintain a successful business you need to build and maintain successful relationships.

A CRM is the tool a successful business uses to ensure every customer gets the attention deserve by setting up and monitoring a communications schedule.

A Cloud based CRM provides team members and management access from anywhere on any device including mobiles and tablets.

Keeping in touch, communicating regularly, knowing your customers is the key to a solid relationship. Stronger relationships can equate to better business.

Why PeopleTray?

PeopleTray is a newcomer to the CRM market and is more than just a CRM.

The Project Management functionality within the CRM system makes it a valuable tool for small to medium enterprises and the ability to manage Safety within a Project is unique.

PeopleTray is an affordable Cloud based system that is easy to use and quick to set up.

If you want to know more about the features of PeopleTray and how you can manage your customers, projects and safety in one simple, modern system contact me anytime.

Kerry Reverzani Business Efficiency Consultant PeopleTray Partner M: 0448 895 951 E: [email protected] W:

Use Tags to Manage Companies

Posted on 19 March, 2017 at 5:10

Use tags as additional Filters when sorting your Companies.